{"id":2059,"date":"2026-03-27T06:38:39","date_gmt":"2026-03-27T06:38:39","guid":{"rendered":"https:\/\/elthama.com\/?page_id=2059"},"modified":"2026-03-27T07:05:41","modified_gmt":"2026-03-27T07:05:41","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/elthama.com\/?page_id=2059","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p>Elthama\u00ae is committed to protecting your privacy and handling your personal data transparently and securely in accordance with the <strong>UK GDPR<\/strong>&nbsp;and <strong>Data Protection Act 2018<\/strong>.<\/p>\n\n\n\n<p><strong>1. Data We Collect<\/strong><strong><\/strong><\/p>\n\n\n\n<p>We may collect and process the following data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name, email address, phone number<\/li>\n\n\n\n<li>Billing and shipping addresses<\/li>\n\n\n\n<li>Order and transaction details<\/li>\n\n\n\n<li>Website usage data (cookies, IP address, device data)<\/li>\n<\/ul>\n\n\n\n<p><strong>2. How We Use Your Data<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Your data is used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Process and fulfil orders<\/li>\n\n\n\n<li>Communicate with you about enquiries or purchases<\/li>\n\n\n\n<li>Improve our website and customer experience<\/li>\n\n\n\n<li>Comply with legal and regulatory obligations<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Legal Basis for Processing<\/strong><strong><\/strong><\/p>\n\n\n\n<p>We process personal data based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contractual necessity<\/li>\n\n\n\n<li>Legal obligations<\/li>\n\n\n\n<li>Legitimate business interests<\/li>\n\n\n\n<li>Your consent (where applicable)<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Data Sharing<\/strong><strong><\/strong><\/p>\n\n\n\n<p>We may share your data with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payment processors<\/li>\n\n\n\n<li>Delivery and logistics partners<\/li>\n\n\n\n<li>IT and website service providers<\/li>\n<\/ul>\n\n\n\n<p>All third parties are required to handle data securely and lawfully.<\/p>\n\n\n\n<p><strong>5. Data Retention<\/strong><strong><\/strong><\/p>\n\n\n\n<p>We retain personal data only for as long as necessary to fulfil its purpose or comply with legal requirements.<\/p>\n\n\n\n<p><strong>6. Your Rights<\/strong><strong><\/strong><\/p>\n\n\n\n<p>You have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access your personal data<\/li>\n\n\n\n<li>Request correction or deletion<\/li>\n\n\n\n<li>Object to or restrict processing<\/li>\n\n\n\n<li>Withdraw consent at any time<\/li>\n\n\n\n<li>Lodge a complaint with the UK Information Commissioner\u2019s Office (ICO)<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Cookies<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Our website uses cookies to enhance functionality and analyse performance. You may control cookie preferences via your browser settings.<\/p>\n\n\n\n<p><strong>8. Data Security<\/strong><strong><\/strong><\/p>\n\n\n\n<p>We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.<\/p>\n\n\n\n<p><strong>9. International Transfers<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Where data is transferred outside the UK, we ensure appropriate safeguards are in place.<\/p>\n\n\n\n<p><strong>10. Contact Us<\/strong><strong><\/strong><\/p>\n\n\n\n<p>If you have any questions about this Privacy Policy or your data, please contact:<br>\ufffd\ufffd <strong>info@elthama.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elthama\u00ae is committed to protecting your privacy and handling your personal data transparently and securely in accordance with the UK GDPR&nbsp;and Data Protection Act 2018. 1. Data We Collect We may collect and process the following data: 2. How We Use Your Data Your data is used to: 3. Legal Basis for Processing We process&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":""},"class_list":["post-2059","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/pages\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elthama.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2059"}],"version-history":[{"count":2,"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/pages\/2059\/revisions"}],"predecessor-version":[{"id":2066,"href":"https:\/\/elthama.com\/index.php?rest_route=\/wp\/v2\/pages\/2059\/revisions\/2066"}],"wp:attachment":[{"href":"https:\/\/elthama.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}